Sales and Marketing Solutions...and More
I'm best-known as a copywriter.
But what I really do is help businesses sell and market their products, publications and services with direct-response advertising.
David Ogilvy called direct-response his "first love and secret weapon." He built a multi-million dollar business with it and he helped dozens of other companies build theirs.
Whether you need a stronger lead-generating campaign for your sales force... or to renew more subscribers to your publication... or to drive more prospects to your landing page... or a harder-working brochure... or a targeted print ad that gets readers to act… or a persuasive self-mailer... I can help you.
But you get more than that. Much more.
Maybe you're a marketing manager with a great success story about a service or product you offer.
As a case study writer for General Electric, I can write shining case studies that spotlight your achievements.
Maybe you need an absorbing article for your online publication.
As a ghostwriter for JPMorgan Chase, editor of association newsletters, and bylined writer, I can produce colorful stories that inform and entertain your readers.
Maybe you need a rousing 20-minute luncheon speech or a presentation written for your company's upcoming awards ceremony.
As the writer for the Silver Apples Award program, I can help you come up with appropriate remarks for almost any occasion.
For more than 15 years, I've worked with top consumer and business-to-business marketers, including:
Better Homes & Gardens
The Cabot Heritage Corporation
Catholic Charities of Brooklyn and Queens
The Direct Marketing Club of New York
Fine Cooking
Forbes
General Electric
Harper's Magazine
Institutional Investor
JCPenney
JPMorgan Chase
KCI Communications
Kiplinger’s
LaSalle University
The Long Island Savings Bank
The National Wildlife Federation
The Week
Weiss Publishing
...and many others.
Now, I’d like to help you.
On this website, I'll give you real-life cases and success stories with names and specific results about these accomplishments and provide hard evidence behind my promises.
You'll also see the step-by-step process I use for every assignment to come up with the right copy for the right audience at the right time.
And you'll discover FREE ways to ignite your profits and engage your audience whether you decide to hire me or not.
Welcome.
To talk about an upcoming marketing
or communications challenge,
contact me today.
