My Track Record
I want to help you reach your goals, smartly and efficiently. When you succeed, I succeed. Whether you need a direct-mail package, an article for your company publication, or a speech, I have a documented track record of creating clear, crisp pieces that get results. Let me share a few examples:
-
The direct-mail package I wrote for Harper’s Magazine became its first breakthrough promotion in more than 20 years.
-
I wrote a two-hour luncheon presentation for the Silver Apple Awards ceremony that recognized distinguished leaders in the direct-marketing industry.
-
An advance renewal I created for Utility Forecaster newsletter increased response 50%.
-
A direct-mail launch package I wrote for Sarnoff’s Silver Strategies exceeded profit projections by more than 400%.
-
I wrote a white paper for GE Capital’s National Restructuring Group that successfully described their bankruptcy expertise.
-
The renewal letter I wrote for KCI Communications pulled 86% better than the previous winner, and the landing page I wrote for them in the fall of 2008 grew sales 1,600%.
-
A direct-mail package I wrote for Trading with Morry, a commodities investment newsletter, generated profits for two consecutive years.
-
I wrote and edited PROOF, the 12-page monthly newsletter of The Direct Marketing Club of New York, for three years and helped drive up new membership.
-
The subscription-extension letter I wrote for The Cabot Heritage Corporation generated a 12% response, far outpacing the results of the previous promotion.
-
Of two direct-mail packages I wrote for Forbes newsletters, one beat the control by 13% and the other by 50% (and counting).
-
My fundraising packages for Catholic Charities of Brooklyn and Queens beat projections for donations.
-
The copy I wrote for an investment service for Weiss Publishing generated subscription sales of six figures in just a few months.
-
The advance renewal I wrote for Better Homes & Gardens magazine soared past the control and continues to climb as of this writing.
-
The direct-mail packages I wrote for Institutional Investor gave the publisher five controls in a row, including one that increased sales 89%.
Before you choose a copywriter for your next project,
consider this...
In the last few years, it seems that everybody has “discovered” copywriting as the hot new career.
People from all backgrounds and with very little experience are setting themselves up as instant copy and marketing experts.
Do you really want to trust your hard-earned dollars to well-meaning but untested novices?
Or do you want someone with 15 years of experience and a consistent record for solving tough marketing and communications problems year after year?
To talk about an upcoming marketing
or communications challenge,
contact me today.
