
Copy Critiques
Do you need to improve a piece of copy but don’t have the budget for a brand new effort?
I can help you with my copy critique service. Here’s how it works:
You’ll supply me with your current promotional piece and any materials that will help me understand your product and your market.
I’ll give you a detailed critique, either by phone or in writing.
I’ll identify its strong points, and what can be improved. I’ll provide specific ideas, concepts and creative techniques, but I cannot write or rewrite copy.
For a period of 90 days after the initial review, I’ll be available for follow-up telephone consultation on the critique, up to a maximum of three hours.
The value of these critiques is easy to see. In the words of a marketing director:
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The fee for this service is easy on the wallet. You'll get the benefit of my 15 years of expertise for pennies.
