Bonus! Audio Presentation
Recently, I delivered a one-hour presentation at the international conference of SIPA, the Specialized Information Publishers Association, with my longtime designer William Fridrich.
Our presentation – titled Copy/Design Clinic... or What’s It All About, Don Draper? – covered the creative process from a copy, design and strategic point-of-view. Using samples from our work together, we identified the principles and techniques behind these promotions and how they could be applied to tough marketing challenges.
Audience evaluation forms rated our performance at the top and one audience member called our presentation the “best of the conference.”
To listen to an audio excerpt with valuable creative
techniques, click on the controller's start arrow.
