Articles
To read or download these pieces, simply click on its title.
Make Your Letters Extraordinary!
Strategies for writing persuasive copy that you can use
to target your message sharply, with real examples.
12 Tips for Creating Better Brochures
A step-by-step guide for writing and designing a winning brochure.
12 Tips for Improving Your Next Speech
Speechwriting secrets for writing and delivering
a successful presentation.
15 Copywriting Secrets for Direct Mail and Email Success
Surefire tactics for capturing your customers' attention
A Positive Look at Negative Ads
How the deft use of negativity in creative can boost conversions.
A Lead Generation Tip Sheet
Like other forms of marketing, lead generation requires a campaign approach. Here are some ways to set it up.
How To Promote Online Events
Your campaigns should be reaching customers before, during and after the event
9 Tips For Getting Your Promotion Noticed
Build Your Audience With Information Marketing
8 steps to syndicate whitepapers, case studies and advertorials
Adapting Direct Mail For Online
You may have great creative for your direct mail campaigns, but that won't fly for digital marketing
Snail Mail Sales: Why Direct Mail Still Works in a Digital Age
Small Business Marketing: Should you conduct webinars?
Make Money with Subscription Business Models
Q&A: An Interview with Robert Lerose
To talk about an upcoming marketing
or communications challenge,
contact me today.
